Niche VS Mainstream Audiences

Niche-
The Niche market is used to focus on a specific product, they are not as popular as mainstream products but can improve and expand to become mainstream.
Some examples of Niche products are ones such as Apple around about 9 years ago there were hardly any shops that sold an Apple product, they were only bought by designers people as they were reasonably expensive, they then over the years have become more popular and more people have wanted to buy them, shops are now selling them with standard computers and more apple shops have been opened around town.

Mainstream-
Mainstream market are classed as the ones who are wide ranged and aim an example of something mainstream could be the BBC1 channel it has been around for years and is very popular with people who watch TV, there are other channels that have been invented by the BBC such as BBC 2 , BBC Three and BBC Four, BBC 2 being relevantly as mainstream as BBC 1 where as 3 and 4 are more Niche , they will broadcast not as popular shows as the others and if they do well and our very successful then only then will they might be shown on the mainstream BBC1 and BBC2.
For example BBC 1 shows Eastenders, it has been broadcasted for years and has a very wide fan base, it is very popular and is shown 4 days out of 5 in the week and an omnibus on a sunday.

Insight social value.


Social value groups & characteristics.
The groups that are most likely to purchase niche products would be the Self Actualisers, innovators and Disconnected I think the group most open to mainstream would be the Self Actualisers.
Where as the rest Esteem Seekers, Strivers, Contented Conformers and Traditionalist are all mainstream but I think the 2 groups that are most likely to be open to niche products would have to be Esteem Seekers and the Strivers they seem to be more open to other suggestions.

Media producer- I think it would be more beneficial for a media producer to target a Niche market because they are individual, they seem to be more success than the mainstream market which are very popular but the popularity will eventually wear off.
the niche market deals with its own specific product its original and not easy to find, the difficulty is keeping it niche because most niche markets sometimes end up going mainstream because they become increasingly popular.
Another advantage would be that they are more likely to be a success. they are coming from nothing into something if it is liked then it will become popular and make money.
for example a band that is not well known would be classed as niche, it will have only a small fan base but when others click on to this they become more and more popular , this can effect the original fans because they were the originals and it was something they shared with the band, when they become mainstream everyone knows about them and the novelty wears off , some bands also change whether it be their music, attitudes or even dress sense.