Websites-Retail

TopShop
Design elements:
Logo:

The colours are very similar, they use white and different shades of Grey within the website.

I made a colour way of the different shades of colours used on the front page of the website:

Examples of photos:

There are a range of ethnicity as shown by the pictures I think as a high street shop this is a good point to have. The other point is that they all seem very airbrushed and thin, this is a problem i think they will come across when trying to intrigue other women who are bigger in size.

These images represent some of the clothes ranges that TopShop has, I see these models as being very pretty and airbrushed they are very thin and I think that top shop idolizes this fact. I think this could be a issue for marketing for larger women.

The market they are aiming at are women, they seem to be advertising the women as very thin, this could be a issue for the larger ladies as they will feel they need to be thin to purchase the products. Overall I think the models market the clothes well for the company.

The marketing range is a very good way to appeal to the other women of the nation, such as other religions. I think their clothes are stylish and fashionable but they represent women in the wrong light.

Criminal Damage
 Logo:

Pattern that is shown on the website-

Colour way-

They use a range of bright colours around the middle section of the website, probably used to draw users into that certain section.
It also uses colours to partition different parts of the website such as Guys and Girls.

I don't think there are any issues with the representation, they use different models than the other website, such with tattoos , I think this website is more down to earth and slightly rock/punkish. I think a really good point is that they use slightly larger women this is better than topshop as they do not seem to be representing the larger women when they advertise. The only problem I see with the representation is that there are not many pictures of other ethnic groups they seem to be all white models. I think exploring the ethnic groups within their marketing would help them a lot.


Gio-Goi
Logo:

The style is very loud with bright colours, the use of dark colours as main design though such as blacks and grey with green to break it up.

 This is a pattern that runs down the side of the website in the background , it is the same as the markings on the logo.

This is the home page as you can see the use of colours again is partitioning the different sections, the green is breaking up the dark shades of black and grey used.

Colour Way- 

The range of colours are very polarized, they have dark and then really bright prominant colours which could have some relevance with colours from the 80's which were linked to drug taking and partying., but it works along with the mood and attitude that the website is aimed to reflect.

Some pictures to reflect the representation:

I think it works well for the type of audience that it is aimed which would be urban youth, the website has relevance to drinking and drug taking.
I think the only issues with this website is that it has a lot of reference to partying, drinking and clubbing, this promotes a certain lifestyle that is not acceptable for everyone it could be an issue for the younger people viewing the website, it could encourage them to do so.
"Gio-Goi is a British fashion brand created in the 1980s, and relaunched in 2005".


Gina
Logo:

  



I think the style of this website would be for girls who have a quite a bit of money, who are more classy and professional. Just by looking at the main picture on the website you can see how the woman is stood in a city background at night with the lights in the background, this shows elegance and shows that they are girls who like to go out, spend money and socializing.

 This is the home page for the Gina website, it looks very unique and stylish, use of lots of black but polarised by the white, but it works well.

Colour way- 

These colours are very simple but effective, they give the website a sort of mysterious feeling, but stylish and sassy. The black and white images represent professional such as professional photos, they look thin and pretty which shows that they are wealthy and like to look good and be thin.

Some images of the website that reflect:

They are all black and white, they look like professional women, classy with a bit of money.
I dont think there are many issues with the site, the women seem to be in proportion, the only issue I could say as it seems like a high class store, non privileged women would feel intimidated to shop in the store as they feel not in place as they have less money and there is no representation of marketing to the ethnic backgrounds. I think the ethnic background is a big part of marketing to cover, people need to feel like they are part of a group to feel like they can be able to go into a shop and buy and feel equal to the people around them.



Van Dal

Logo:

 this is a bold pattern used down the sides of the website.

Straight away you can see that these are really polarised compared to the other websites that have been discussed here, it is for a completly different age range for elder women, the dont use the colours in the same way, they are different shades of colours, but still have the colours for each section.

Colour way- 

images to represent the marketing type:

From the images shown on the website, there doesnt seem to be any from an ethnic background this could be an issue for ethnic people, and as a retail store I think this could be an issue for them.


I think the marketing audience are ones such as the elder lady who are becoming older with larger feet, they seem pretty expensive with the prices so I would say the wealthier women would like to shop here.
Some women could argue that as they get older all they want is for themselves to be comfortable and be able to relax, yet they can't simply go to a shop and get a comfy pair of shoes without it being a high price.

The website is small and uses a simple structure, the women seem to be middle aged + which is good to show the audience that they are aiming for them, the ethnic background should be covered by these in their marketing. Larger women should get treated equally as well they do not seem to be treated fairly by most marketing products.


"Van Dal shoes are part of the Florida Group Ltd. - a family company whose origins can be traced back to the early 1900's. Founded by Mr Adelman Goodman - the grandfather of the current Chairman - the group originally made shoes in London, but in 1936 Adelman and his two sons decided to manufacture shoes in Norwich instead".